The First Lap:

These were the ideas I initially came up with when the PBB committee asked for a design that
"looks like a pair of lungs and has something to do with running".

The Second Lap:

 

They liked the mockups of the footprints resembling a pair of lungs more than the pair of shoes as they were more visually appealing. However, the client asked for it to be more "friendly" and "fun"; and so with that idea in mind, I managed to develop four more designs that are visually "more fun" by playing around with the negative spaces.

The Final Lap:

 

By the end, there were two final designs that the committee had to choose from. Eventually, they chose the first one as it displays the congruent fusion of the association name, lungs, map of the event, and the activity associated to this event a lot more.

CONTACT

If you have any questions or would like to work together, do not hesitate to contact me!

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© 2020 Rose Cruz